- The Show
- The Tribe
- The Buzz
2000 languages. 54 countries. 1 continent.
Africa is rightly renowned for its beautiful landscapes and beautiful animals. However, it's also so much more: a collection of many people, many voices, and many stories.
Similarly, We Are Africa is far more than a trade event. Each year brings a carefully curated selection of travel brands, world-class buyers, and press united by the determination to tell their individual stories of Africa.
Together, our tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity.
Because we are Not One Story. We Are Africa
Many of Africa's natural treasures are under severe threat. For Africa's vibrant wildlife diversity to continue to shine throughout the world, the environment and
local communities need to be protected or we risk losing it all.
The WAA Awards reveal the most inventive, inspiring and unexpected achievements defining the next chapter of African travel.
GET A SNEAK PEEK OF OUR NEW VIDEO AND HEAR STORIES OF INSPIRING AND INNOVATIVE AFRICA
Get a sneak peek of our latest video and hear Tintswalo Atlantic, Escape+Explore and Boston Breweries tell their stories of the continent.
INTRODUCING OUR NEW COMMUNITY ENGAGEMENT INITIATIVE
Meet the African operators taking part in our new initiative, chosen because of the real benefits they are generating for local communities.
CONSERVATION LAB SPEAKER PETER FEARNHEAD WEIGHS IN WITH HIS VIEWS
Hear the founder and CEO of African Parks, Peter Fearnhead, on the challenges and successes facing both conservationists and the safari industry.
INTRODUCING OUR MOTHER CITY VIA OUR PARTNER HOTELS
Discover how each of our 2015 partner hotels is redefining the Cape Town experience in their own way.