NOT ONE STORY

The Tribe

2000 languages. 54 countries. 1 continent.

Africa is rightly renowned for its beautiful landscapes and beautiful animals. However, it's also so much more: a collection of many people, many voices, and many stories.

Similarly, We Are Africa is far more than a trade event. Each year brings a carefully curated selection of travel brands, world-class buyers, and press united by the determination to tell their individual stories of Africa.

Together, our tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity.

Because we are Not One Story. We Are Africa

2 - 5 MAY 2016 | CAPE TOWN STADIUM, SOUTH AFRICA
CONSERVATION LAB

CONSERVATION LAB

Many of Africa's natural treasures are under severe threat. For Africa's vibrant wildlife diversity to continue to shine throughout the world, the environment and
local communities need to be protected or we risk losing it all.

WE ARE AFRICA INNOVATION AWARDS 2015

WE ARE AFRICA INNOVATION AWARDS 2015

The WAA Awards reveal the most inventive, inspiring and unexpected achievements defining the next chapter of African travel.

2 Shows 1 Africa
Word of Mouth
Virtual Tour
We Are Africa 2014

THE STORY OF THE TRIBE

WATCH WE ARE AFRICA 2015 UNFOLD

Catch up on the action from We Are Africa 2015 with our just-launched review video.

TALKING THE NILE

WATCH LEVISON WOOD’S 2015 CONFERENCE TALK

Watch explorer Levison Wood give his keynote talk about walking the Nile and his story of Africa at the We Are Africa 2015 Conference.

LET’S GO CAPE

CLLR ROXANNE HOORN GIVES US A LOWDOWN ON THE MOTHER CITY

The City’s Chairperson of Tourism Events and Economic Development on why she’s proud to be part of the tribe

TWO SHOWS ONE AFRICA

WORD ON OUR ALLIANCE WITH INDABA

See the 2015 alliance between We Are Africa and Indaba in action and learn about the business benefits involved.

Copyright © 2015 Beyond Luxury Media Ltd. All rights reserved
The Light Box, 111 Power Road, London, W4 5PY