We Are Africa 2014 - Trailblazers


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We Are Africa’s groundbreaking first edition in 2014 saw the birth of a new movement and the formation of a passionate travel Tribe dedicated to shaping the future of high-end travel to Africa.

The remarkable Tribe is curated annually to connect Africa’s cutting-edge creative travel brands with A-List international Buyers and leading editors from the world’s top travel publications. 210 Buyers (42 countries), 201 Exhibitors (18 countries) and 15 International Media united in Cape Town to carve a fresh path in the industry to rebrand and electrify travel to Africa.

To access video highlights and some unscripted feedback from the Tribe, click on the links below.

Word of Mouth We Are Africa in Numbers


In 2015 the increasingly powerful and influential Tribe united in its passion for Africa makes its return pilgrimage to the iconic Cape Town Stadium from 4-7 May 2015 to further unlock the continent’s potential and chart the roadmap for its rising tourism landscape. We look forward to you returning to your native soil, among Africa travel’s elite.


The by-invitation-only programme will include:

  • 1 Day of conference and workshops
  • 3 Full days of appointments
  • 51 Appointments of 20 mins per company (21% more than 2014)
  • 2 Evening parties and 1 Awards ceremony for all delegates
  • 3 Networking lunches on site at Cape Town Stadium
  • 270 Hosted Buyers from 45 countries (target)
  • 250 luxury Exhibitors (target)
  • 25 International travel trade Press
  • 1 Grand Pan-African Pre Tour Programme

Exhibitor Application | We Are Africa
Please note that the application form is not an invitation but the opportunity for us to consider your participation.
For all enquiries, please contact us on sophie@beyondluxury.com


We Are Africa facilitates all appointments between registered exhibiting companies and Buyers / Press. One set of appointments = up to 17 appointments of 20 minutes per day, per package (up to 51 appointments over three days). Only one set of appointments is allocated for each exhibiting package booked. More than one Package can be booked, providing each registered package is for a different company or property (NOT division) that has been pre-qualified and invited by We Are Africa.

Stand Packages include one delegate registration only (including three networking lunches, entry to two official networking parties and the conference) + one set of appointments + one table and two chairs.

In 2015, We Are Africa will be freezing all exhibiting rates and including £400 worth of stand graphics covering both the front panel and full back wall for SMALL, MEDIUM and LARGE Packages at no additional cost.

Kindly note that space at We Are Africa is limited and that all packages presented below are subject to availability at the time of booking.


We Are Africa 2014 Atta Classic Portfolio Preferred Hotel Group Relais & Chateaux South Africa Tourism X O Private Wesgro Cape Grace Taj Cape Town Tabel Bay Cape Town One & Only Cape Town Moutn Nelson Hotel Classic Safari Camps of Africa Leading Hotels of the world

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