The tribe that gathered at We Are Africa 2024 once again proved to be a beacon of hope and innovation
We Are Africa invited the tribe to Encounter the Extraordinary at this year’s eighth edition. Looking at the many facets
The core ethos of We Are Africa challenges outdated travel tropes in African travel. Each year high-end travel brands gather
We Are Africa’s official Community Development Partner, Uthando (Love) South Africa, is a non-profit company and Responsible Tourism initiative with
From the art of turning waste food into five-star food to what really lies beneath an island holiday, each of this year’s SPARK speakers held the FUSE crowd spellbound, sparking discussions that lasted far longer than their presentation. Watch them back here…
Relive the magic of FUSE 2018 and press play on Tshekedi ‘TK’ Khama’s rapturous keynote speech.
Got the post-show blues? Keep the fun, fierce and fantastical vibes alive with a #flashbackfriday tribute to the banging musical tunes that brought the house down at We Are Africa 2018.
From sensational debates to the most epic of closing parties, our 2018 tribe were our most fun, fierce and fantastical yet – even joining the circus along the way. Here’s how it all went down in Cape Town…
With dozens of entries, six categories and a five-strong judging panel, here are the worthy winners of the Innovation Awards 2018 – as also voted for by their peers, the We Are Africa tribe…
This year’s Conservation Lab was the biggest yet. Whether you couldn’t be there, or just want to reflect on an inspiring few days, here are our top takeaways from across the weekend…
On Monday the We Are Africa tribe journey to Spier Wine Farm to energise ideas at FUSE, African travel’s first un-conference in partnership with RISE, the rebirth of Zimbabwe. Here’s how the day went down…
As time ticks down to the end of another awesome edition of We Are Africa, make sure you have a read of our Top 5 checklist and tick off our must-attend events and activations!
The countdown to We Are Africa is nearly over, so before the tribe descends on Cape Town, we’re introducing you to three of our newest exhibitors with some of the most glamorous safari tents on the African safari circuit – keep your eyes peeled for them!
With mere days until the start of We Are Africa, get your tribe vibe on with tracks from award-winning Congolese legend and our closing party headliner, Trésor – along with a few from Durban musician Majozi.
In the third of our series spotlighting this year’s FUSE un-conference speakers, multi-award-winning architect, eco-designer and President of HM Design tells us why eco-planning is crucial to the future of luxury travel in Africa.
Winging your way to Cape Town for We Are Africa? Start your culinary adventure in the Mother City with these five new foodie hotspots…
In the second of our series spotlighting this year’s FUSE un-conference speakers, artist and adventurer Holly Budge explains how her passion for conservation led her to the top of Mount Everest, and how luxury travel can play a vital role.
From urban safaris and artisan experiences to gorilla treks and luxury casinos, discover three new exhibitors who are are blazing an experiential trail across the continent.
This week’s game-changers know a thing or two about how to incorporate peace and harmony into travellers’ adventures around the Motherland – meet the tribe recruits who’re bringing wellness offerings to Africa’s tourism scene.
Introducing our keynote speaker for FUSE 2018: Tshekedi Khama, dedicated conservationist and Botswana Government Minister. Read how his pioneering work has helped light the fuse for high-end ecotourism.