As the tenth edition of WE ARE AFRICA approaches, we continue to bring together the world’s leading high-end travel brands. Our tribe is passionate about sparking meaningful connections and innovative ideas that will challenge outdated perceptions of Africa through travel. Think you’ve got what it takes to join them?
#EncountertheExtraordinary at WE ARE AFRICA.
WHAT WE’RE LOOKING FOR
IMAGINATIVE
ITINERARIES
You create tailor-made experiences that showcase the diverse and vibrant stories coming out of the continent in a way that resonates with today’s contemporary traveller.
TOP DECISION
MAKERS
You hold the authority to call the shots in your company and make decisions on your product portfolio.
OUTSTANDING
REFERENCES
You stand apart from the crowd and hold a high reputation and track record within the industry, attracting shining references from credible high-end African suppliers.
WHAT’S IN IT FOR YOU?
We Are Africa is far more than just a travel trade event. We are a tribe revolutionising African travel. Here’s what you can expect to receive as a tribe member…
Our pre-scheduled appointment system gives you up to forty five 20-minute meetings with senior decision-makers from the continent’s leading high-end travel brands. You’ll also be given the opportunity to get first-hand experience with supplier products by being hosted in one of our first-rate, Cape Town-based partner hotels or by taking part in one of our various pre-and-post tour programmes.
Attending We Are Africa puts you in line to receive the latest cutting-edge industry developments first-hand from the key innovators themselves, and be the first to know about any emerging high-end suppliers from the continent.
With dedicated networking breaks, delicious on-site lunches and spectacular evening events, you’re assured of many opportunities to brush shoulders with both industry heavyweights and the hottest emerging innovators. What’s more, depending on your package, you have the option to purchase an additional delegate badge – doubling your networking power!
THE BIGGER STORY
We Are Africa brings together a carefully curated selection of senior-level, high-end African exhibitors from all across the continent, who offer a diverse and vibrant range of African experiences on par with the top global travel experiences.
ALL COMPANIES WILL RECEIVE:
01
Up to 45 pre-scheduled appointments
02
3 on-site networking lunches
03
Access to all official networking events
ADDITIONAL DELEGATES
Over 300 African suppliers and 30 international travel editors will attend We Are Africa 2025. Boost your networking power by bringing more of your senior team to represent your company.
*To register an additional delegate get in touch with mary-kate@thisisbeyond.com
UTHANDO
Our official Community Development Partner, Uthando is a non-profit company and Responsible Tourism initiative with a big heart that creates unique, meaningful and enormously beneficial links between tourism and a broad range of inspiring community development projects in and around the townships of Cape Town. If you’d like to contribute to building this positive bridge between tourism and community and support this incredible organisation, click the button below to make your donation:
TALK TO US
MARY-KATE HENDRIKS
Head of Buyer Programme
+27 72 307 1818
AARON TYNAN
Senior Buyer Programme Executive
+44 203 795 0079
LILY SAYRE
Buyer Programme Coordinator
+44 (0)759 871 3706
