JOIN THE TRIBE
5 – 9 MAY 2025 | WE ARE AFRICA | CAPE TOWN
As the tenth edition of We Are Africa approaches, we continue to bring together the world’s leading high-end travel brands. Our tribe is passionate about sparking meaningful connections and innovative ideas that will challenge outdated perceptions of Africa through travel. Think you’ve got what it takes to join them?
WHAT WE’RE LOOKING FOR
SENIOR
TRAVEL EDITORS
You have influence across high-end travel media and impact over the stories your publication runs, as well as the areas or properties they feature.
CREATIVE
STORY-TELLERS
You’re always on the lookout for an exciting and new angle, with a keen interest in capturing stories that resonate with the global traveller of today and tomorrow
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AFRICAN TRAVEL
ENTHUSIASTS
You are passionate about African travel and are always on the hunt for authentic experiences that showcase the continent’s diversity, unsurpassed beauty and incredible opportunity.
WHAT’S IN IT FOR YOU?
We Are Africa is far more than just a travel trade event. We are a tribe revolutionising African travel. Here’s what to expect to receive as a tribe member…
CONNECTIONS
You’ll have the option to take part in our pre-scheduled 20-minute appointments with senior decision-makers representing the continent’s leading, high-end suppliers. Plus, you’ll also be hosted in one of our first-rate, Cape Town-based partner hotels and have the option to take part in our various pre-and-post tour programmes – the perfect opportunity to get that inside scoop.
NETWORKING
With dedicated networking breaks, delicious on-site lunches and spectacular evening events, you’re assured of many opportunities to brush shoulders with both industry heavyweights and the hottest emerging innovators.
THE BIGGER STORY
We Are Africa brings together a carefully curated selection of senior-level, high-end African brands from across the continent, who offer a diverse and vibrant range of African experiences on par with top global travel experiences.
EXHIBITOR GEOGRAPHICAL BREAKDOWN (2018)
EXHIBITOR SENIORITY BREAKDOWN
Taking place on the first day of We Are Africa, Open House turns the traditional conference model on its head, channelling similarly groundbreaking events in tech, advertising and media to create a radical, collaborative un-conference. We’re calling on the brightest minds in the industry – the We Are Africa tribe – to create the content yourselves. You’ll be joined by key influencers from progressive, relevant industries for an immersive programme designed to promote collaboration, maximise creativity and set light to a new vision for the future of high-end African travel and hospitality.
2025 PROGRAMME
2025 Agenda to be announced soon…
Our official Community Development Partner, Uthando is a non-profit company and Responsible Tourism initiative with a big heart that creates unique, meaningful and enormously beneficial links between tourism and a broad range of inspiring community development projects in and around the townships of Cape Town. If you’d like to contribute to building this positive bridge between tourism and community and support this incredible organisation, click the button below to make your donation:
TALK TO US
ELIZA BAILEY
Press Manager
+44 203 176 6734
RYAN WALLACE
Managing Director
