News of Africa is spreading stateside, and US travellers are now more important for the Motherland’s tourism industry than ever before. But how can Africa engage this evolving target market? Richard Holmes investigates.
With its high-value, low-volume policy, Botswana is a ‘jewel of Africa’ in more ways than one; but with the government working closely with the tourism industry and reinvesting a third of profits to empower conservation, its model is one other countries could afford to follow, says Melissa Twigg.
Wellness and fitness are dominating the world over – and now they’ve reached the African safari scene. Richard Holmes gives us the low-down on how the industry’s pioneers are bringing wellbeing to the bush.
Introducing Shipwreck Lodge: the first five-star lodge to lay claim to the harsh, yet utterly beguiling landscape of the Skeleton Coast. Take the grand tour with Richard Holmes for the latest on this new African treasure.