At We Are Africa there is always more… we are expanding our format and extending the show in 2025 to include a fifth day, which we’ve called the We Are Africa Local.

Taking place on Friday 9 May 2025 at DHL Stadium in Cape Town, this additional full day will unite We Are Africa 2025 exhibitors with hundreds of Southern Africa based trade professionals for a unique programme designed to strengthen relationships, deepen product knowledge and gain insights from across the value chain.

Calling all product managers and consultants from local DMC’s, as well locally based high-end agents – this is your opportunity to connect with Africa’s top luxury suppliers and benefit from up to 15 pre-scheduled appointments and networking opportunities.

The programme for the day

• 10:00 – 13:00 Pre-scheduled appointments
• 13:00 – 14:00 Networking Lunch
• 14:00 – 17:00 Pre-scheduled appointments
• 17:00 – 18:00 Sundowners at Cape Town Stadium

Exhibitors please note: If you have a travel division within your business and would like a member of your team to attend this day as a buyer to meet the other exhibitors, please email weareafrica@thisisbeyond.com and one of our buyer team will be in touch with more details.

For more information, get in touch with the team today.

APPLY HERE