We Are Africa celebrates the vibrant diversity, unexplored mystery and heart-warming magic of this captivating continent – and what better way to share this with the world than by inviting spokespeople from the four corners to experience it for themselves? That’s why each year since We Are Africa’s inception we’ve curated the biggest selection of high-end African fam trips the industry has ever seen, as designed and delivered by our stand-out suppliers.

For 2017, we’re once again showing the world’s best African specialist buyers and globally renowned members of the press what Africa is really made of: We Are Africa’s official pre and post tour programme is back… And this time it’s twice as good, with dates before and after the show.

For details on how tribe members can sample some of the finest African hospitality firsthand (not to mention start building contacts) before the show even starts, email nyarai@beyondluxury.com. As if you need a reason to get excited, check out the tribe’s photos from last year’s programme…

John Segar