If you missed out on We Are Africa 2016, firstly, we’re deeply sorry for you. Our third edition had it all, if we say so ourselves – our most passionate and focused attendees to date (check out our top 25 rated buyers), emotional and inspirational addresses from our Conference speakers, colourful evening events and of course, a lady playing the saxophone in a plastic bubble.

Luckily for you, we’ve captured the vibe of this year’s show in the video above. Watch it, feel the FOMO, and then make sure it doesn’t happen again by registering your interest to attend We Are Africa 2017 – because applications are now OPEN! Tell us why you’d be an amazing addition to our tribe, and next year it could be you doing business pitchside at Cape Town Stadium…

And for those of you who did make it to Cape Town in 2016 – thanks for making it our best show yet. We hope you enjoy spotting some familiar faces above!

EXHIBITORS: TELL US YOUR STORY AND APPLY HERE

BUYERS: TELL US YOUR STORY AND APPLY HERE

 A BEYOND LUXURY MEDIA VIDEO PRODUCTION PRODUCED BY PHILIPPE STENIER, VISUAL DESIGNER

John Segar