With We Are Africa 2025 just around the corner, the excitement is building, and we are thrilled to announce the latest tribe members who will be joining us for the 10th edition. As always, our newest partners embody the pinnacle of what Africa has to offer, each bringing their unique showcase to the very best of the continent’s vibrant destinations and experiences.

We Are Africa continues to gather the very best of high-end travel, and this year’s line-up promises to be nothing short of extraordinary. Whether you’re seeking exclusive safari adventures, historical wine estates, or rich cultural journeys and lesser-explored destinations, these new exhibitors exemplify the diversity, richness, and opulence that the continent has to offer.

Let’s take a closer look at some of the newest members who will be joining us this May:

• Adara Palmiet Valley – Indulge in the charm of South Africa’s Cape Winelands, where history, elegance, and fine wine converge.
• Amber River Camp – A new destination where comfort and immersion in nature come together harmoniously in Botswana’s UNESCO World Heritage Site, the Okavango Delta.
• Aqua Expeditions – Immerse yourself in luxurious, sustainable cruising with one of the leaders in adventure travel on the East African waterways.
• Be Agafay / Riad Be Marrakech – Experience the magic of Morocco, from serene desert escapes to vibrant riad retreats in the heart of Marrakech.
• Chapman Freeborn Global Air Charters – Tailor-made, global private air travel for the discerning traveller, ensuring seamless transfers across Africa.
• Cheval Blanc Seychelles – A stunning retreat where island serenity meets world-class amenities, perfect for the most exclusive beach escapes in the heart of the Indian Ocean.
• Dar To Dar – DMC (Algeria, Tunisia, Libya) – Experience a different side of North Africa with personalized, life-changing experiences across these remarkable destinations.
• Enkusero Mara – Discover the soul of the Maasai Mara with an exclusive safari experience rooted in sustainability and cultural connection.
• Excel Travel – Custom-made itineraries designed to deliver the most sophisticated, bespoke travel experiences the continent has to offer.
• Experience Uganda – Discover the pearl of East Africa, where gorilla trekking and unforgettable safaris await.
• Franschhoek House – Situated within the enchanting La Residence estate this exclusive-use villa provides a secluded haven of tranquility and natural beauty complemented by the trusted hospitality of The Royal Portfolio.
• Hazendal Wine Estate – Delight in South Africa’s wine country with exceptional tastings, fine dining, and history at this exclusive estate.
• Historia the Boutique Hotel Nile Cruise – Cruising meets ancient history along the Nile, with bespoke journeys offering an intimate glimpse into Egypt’s ancient wonders.
• Few & Far Luvhondo – A wild bush experience reimagining the traditional safari, catering to the high-end traveller seeking rarity.
• Kalepo Camp, Samburuland, Kenya – Unwind in the remote beauty of Samburuland, where luxury, adventure, and authentic cultural encounters await.
• Khwai Expeditions Camp – Immerse yourself in Botswana’s iconic Khwai region with expertly guided safaris and eco-friendly accommodations.
• Lolelunga Private Reserve – An exclusive wildlife reserve in Zambia offering the ultimate in privacy and luxury for the discerning safari-goer.
• Nyumbu Luxury Collection – An indigenously owned Tanzanian safari company offering curated safaris with an emphasis on first-class service, conservation, and cultural immersion.
• Oakvale Collection – Experience some of Africa’s most elevated boutique offerings, blending elegance with the timeless beauty of the continent.
• Reveling – Bespoke luxury travel experiences in South Africa and Australia. These exclusive offerings include private helicopter tours, guided food foraging and cooking classes, and private fishing charters and more…
• Royal Mansour – More than luxury hotels in Morocco, Royal Mansour is a philosophy, values and state of mind, born out of a desire to enhance hotel experiences in the Kingdom.
• Royal Mara Safari Lodge – Nestled in the wildlife-rich Mara North Conservancy, this iconic lodge promises adventure in one of the world’s most famous wildlife regions.
• Silverback Uganda – A premium travel partner offering unforgettable Gorilla Trekking experiences in Uganda’s wildlife and eco-tourism sector.
• SLOW Walks & Hikes – For those seeking a unique journey, this innovative brand offers slow travel experiences for the mindful traveller.
• The Memory Road – Journey through Morocco’s breathtaking landscapes with a curated, self-drive adventure like no other.
• The Wilderness Collection – Embark on an unparalleled safari adventure at Wilderness Collection Ngorongoro Crater’s Edge, where elegance and sustainability converge.
• Vestige Collection – Namibia – Experience the majestic beauty of Namibia’s deserts and coastal landscapes, with a curated collection of sensational lodges and experiences.
• Wayo Africa – A company known for its seamless blend of adventure and hospitality, offering private safaris across some of Tanzania’s most stunning locales.

These exhibitors are exciting new additions to the tribe and encapsulate the continent’s unique travel landscape, and we cannot wait to meet them all in person at We Are Africa 2025. From private game reserves and breathtaking coastal retreats to curated cultural immersions, they’re bringing a new wave of luxury experiences that highlight the diversity, beauty, and richness of the African continent.

View the latest Guest List of exhibitors set to attend the 10th edition of We Are Africa, showcasing that There is More to discover!

Join us in welcoming these incredible new tribe members, as we continue to push the boundaries and take African travel to new heights!

Melisa Harvey